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Managing WhatsApp Business profile

Your WhatsApp Business Manager in Meta is your go-to place to ensure your business is well-seen by your customers. The essential part is managing your business profile, as this has a direct impact on your interactions with customers.

The first thing you want to do is to make sure your WhatsApp Business Profile is complete and inviting for your customers with profile picture, description, address details, website etc.


Read how to do this at editing the WhatsApp Business profile section.

Next, equally important, is your Display Name. It’s your business name that will be shown to your customers. The name can be changed per the WhatsApp number you have, but unlike the profile, the display name has to be approved by Meta.

Finally, it’s a good idea to verify your Business Account on Meta. Without this verification, you will be able to add just 2 phone numbers and some messaging limits might apply as well.

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