How to increase traffic on your WhatsApp Channel

WhatsApp has become an essential tool for businesses to communicate with their customers. However, getting customers to connect with your company on the app can feel challenging.

In this section, we'll share 9 proven strategies to help you drive more customers to your company's WhatsApp channel, from optimizing your profile to using WhatsApp in customer service and promotions.

Implementing these strategies can help you build a stronger presence on WhatsApp, connect with your customers on a more personal level, and drive more sales for your business.

1. Optimize your WhatsApp profile

Your WhatsApp profile should include all relevant information about your business, such as your business name, logo, address, and working hours.

By optimizing your WhatsApp Business profile, you can make it easier for customers to find and connect with your business on the app. A well-crafted profile can also help you establish credibility, build trust with your customers, and ultimately drive more sales for your business.

If you haven't done this already, check out our guide on how to set up your WhatsApp profile.

2. Promote your WhatsApp number on your website

Promoting your company's WhatsApp number on your website will make it easy for visitors to connect with your business. A WhatsApp button on your website can also help you provide better customer service by allowing visitors to ask questions and get quick responses from your business.

Consider those strategies for your company's website:

1. Create a WhatsApp button: You can create a WhatsApp button using the WhatsApp Click-to-Chat feature. This allows users to click on the button and initiate a chat with your business on WhatsApp.

2. Use a plugin: Adding a WhatsApp button to your chat widget is essential for giving your customers a choice of which channel they’d like to use

3. Place the button in a prominent location: Place the WhatsApp button in a prominent location on your website where it is easy for visitors to find. Consider placing it on your homepage, contact page, or product pages.

4. Use clear and concise messaging on the button to encourage visitors to click and connect with your business on WhatsApp. For example, you can use phrases like "Chat with us on WhatsApp" or "Get in touch with us on WhatsApp."

5. Use visuals: Consider using visuals, such as icons or images, alongside the WhatsApp button to make it more noticeable.

3. Leverage social media

Leveraging social media to drive customers to your company's WhatsApp channel can build a stronger presence on the app and connect with your customers on a more personal level. Social media can also help you reach a wider audience and create more brand awareness driving more sales for your business.

Consider those strategies for your social media:

1. Add your WhatsApp number to your social media profiles: Make sure to add your WhatsApp number to your social media profiles, such as Facebook, Instagram, and Twitter. This will make it easy for followers to connect with your business on WhatsApp.

2. Use social media ads: You can use social media ads to promote your WhatsApp channel to a wider audience. Create ads that encourage people to connect with your business on WhatsApp, such as offering exclusive deals or customer support through the app.

3. Create WhatsApp-specific content: Create content specifically for your WhatsApp channel, such as exclusive promotions, behind-the-scenes footage, or sneak peeks of new products. Promote this content on social media to encourage followers to join your WhatsApp channel.

4. Use social media to offer customer support on WhatsApp: Use social media to let your followers know that they can reach out to your business on WhatsApp for customer support. Respond to inquiries promptly and provide helpful solutions to establish trust with your followers.

4. Run WhatsApp-based promotions

By running WhatsApp-based promotions, you can incentivize people to join your WhatsApp channel and build a more engaged audience. Offer exclusive deals and discounts to customers who connect with you on WhatsApp. This can lead to increased sales, improved customer loyalty, and more opportunities for customer engagement.

Consider those strategies for WhatsApp-based promotions:

1. Set your promotion goals: Define your promotion goals, such as increasing your WhatsApp subscribers, promoting a new product or service, or driving sales through exclusive deals. Focus is key.

2. Create your promotion: Create a promotion that will be enticing to your audience. This could be a discount code, a limited-time offer, or a giveaway that requires users to message your WhatsApp channel to participate.

3. Promote your promotion on social media and other channels: Use social media, email, or other marketing channels to promote your promotion and encourage people to join your WhatsApp channel to participate.

4. Use automated responses: Set up automated responses with solutions like Easybot for users who message your WhatsApp channel to participate in the promotion. This will help you save time and respond to users quickly.

5. Display QR codes

Using QR codes can make it easy for people to connect with your business and build a more engaged audience. Display QR codes at your physical location or in print materials, so customers can easily scan the code and connect with you on WhatsApp.

QR code campaigns can be effective in driving customers to your company's WhatsApp channel. With a strong WhatsApp channel, you can build a more engaged audience and drive sales for your business.

Consider those strategies for using QR codes:

1. Keep it simple: Make sure that the QR code is easy to scan and the instructions for joining your WhatsApp channel are clear and simple. Use a URL shortener to keep the QR code as simple as possible.

2. Offer an incentive: Offer an incentive for users to scan the QR code and join your WhatsApp channel, such as a discount or access to exclusive content. This will make it more likely that users will take the time to scan the code and join your channel.

3. Place the QR code in the right location: Place the QR code in a prominent location that is easily accessible to your target audience. Consider placing the QR code on marketing materials, such as flyers or posters, or on your website or social media pages.

4. Follow up with users: Once users have joined your WhatsApp channel through the QR code, follow up with them to provide additional information and build a relationship. Use automated responses to save time and respond to users quickly. An automated Chatbot is perfect for that!

6. Advertise on social media

Advertising on social media is a powerful way to drive customers to your company's WhatsApp channel. Run targeted ads on social media platforms like Facebook and Instagram that promote your WhatsApp number to reach a wider audience and build more engaged customer behaviors.

Here are some best practices to keep in mind:

1. Define your target audience: Identify your target audience based on factors such as age, location, interests, and behaviors. Use this information to create targeted ads that are more likely to resonate with your audience.

2. Use eye-catching visuals: Use high-quality visuals that grab attention and are relevant to your campaign. This can include images, videos, and graphics.

3. Include a clear call-to-action: Use a clear and direct call-to-action that encourages users to join your company's WhatsApp channel. This could be a message like "Join our WhatsApp channel for exclusive discounts and offers."

4. Test different ad formats: Experiment with different ad formats, such as image, video, and carousel ads, to see which format performs best with your target audience.

5. Monitor and measure your results: Keep track of the performance of your social media ads, including the number of clicks, impressions, and conversions. Use this data to measure the success of your campaign and make adjustments as needed.

7. Use WhatsApp in your email signature

Using WhatsApp in your email signature is a simple and effective way to drive customers to your company's WhatsApp channel. Include your WhatsApp number in your email signature, so customers can easily contact you or your support team in a more personal and engaging way.

Here are some best practices to keep in mind:

1. Add a WhatsApp icon: Include a WhatsApp icon or logo in your email signature. This will catch the attention of your recipients and make it clear that you are available on WhatsApp.

2. Include a direct link: Add a clickable link that leads directly to your company's WhatsApp channel. This makes it easy for your recipients to join your channel with just one click.

3. Provide a clear CTA: Use a clear and direct call-to-action in your email signature to encourage recipients to join your company's WhatsApp channel.

4. Keep it concise: Keep your email signature short and sweet. Including too much information can be overwhelming and detract from the main message of your email.

8. Use Email marketing

Email marketing can be a powerful tool to drive customers to your company's WhatsApp channel. You can start by simply sending out email campaigns promoting your WhatsApp number and encouraging customers to connect with your team there in case of any questions.

This is also an excellent way to gather Opt-in from your customers to be able to send news and promotional messages. You can provide exclusive deals, such as promotions or discounts, to customers who join your WhatsApp channel. This will provide an incentive for customers to join and increase engagement.

9. Make yourself seen on WhatsApp Business Search

WhatsApp lets your customers find you by searching for businesses by categories—such as travel or banking—or by name.

Customers can simply type the name of a business they want to contact and see one or many business results. e.g., by typing 'american' - American Express would display along with some local businesses.

The feature is initially available in the UK, Colombia, Indonesia, Mexico, and Brazil and will expand over time.

If you haven't done this already, check out our guide on how to start using WhatsApp Business Search.