Campaigns
The Campaign feature allows you to send WhatsApp messages to multiple customers at once directly from the LiveChat dashboard without needing any extra tools. You can create visually appealing messages with just a few clicks. After sending, you can view detailed reports on message effectiveness, including data on reads, responses, and more.
You can use it anytime you need to convey something to your customers, but it will be the best option for:
creating marketing campaigns (massive or small),
informing your customers about your current promotions,
sending a promo code to your best customers,
automating the replays with Chatbot,
asking your customers for their opinion about your company.
Creating Campaign
To start a new Campaign, click on the Apps tab and then choose the WhatsApp subtab. Go to the Campaigns and click on the +Add new campaign button.
In the campaign creator, enter a campaign name without spaces. From the dropdown, select a pre-approved Message Template. In the number field, list numbers separated by commas, starting with the area code (without + or 00).
Once all fields are filled, you can save the campaign, send it immediately, or schedule it for later. After sending it, your campaign will appear on the campaign list (like the last campaign in the above screenshot).
Checking a report
Click on the Show report button in the Campaign view to see the report after sending the campaign messages.
At the bottom are 4 statistics circles with statuses:
Failed to send - how many messages were not sent due to an error,
Undelivered - how many messages were sent successfully but not yet delivered,
Delivered - how many people received your message,
Opened - how many people to whom the message got delivered saw your message.
The Download details button lets you download a report with details of messages sent to all numbers, including error codes, which can help resolve issues.
Outbound Messages Campaigns
You can also manage campaigns through the Outbound messages. Go to the Engage section and select the Outbound messages tab. Click the button at the top right to view the Outbound List for all your campaigns, or choose Create Outbound to start a new one.
The Outbound List shows all created campaigns, including sent ones and drafts. From here, you can view reports about the sent ones, edit drafts, or delete any of them. You can find the two last options in the three-dotted menu. To create a new campaign, click + New outbound.
Select WhatsApp as the channel for the outbound.
In this step, create an outbound name and choose one of your Message Templates.
Now choose customer segments that will receive this campaign. You can also ass additional phone numbers.
Edit variables and photos in your Message Template.
Check the number of customers, and if everything is fine, click on the Send outbound or the clock icon to schedule it.
Outbound messages reports
Click on the Report button in the Outbound list to see the report of the selected campaign.
At the bottom are 4 statistics circles with statuses:
Failed to send - how many messages were not sent due to an error,
Undelivered - how many messages were sent successfully but not yet delivered,
Delivered - how many people received your message,
Opened - how many people to whom the message got delivered saw your message.
The Download details button lets you download a report with details of messages sent to all numbers, including error codes, which can help resolve issues.
Now that you know how to use Campaigns, the next step is to explore Business Reports.